The National Finals Rodeo (NFR) is the premier rodeo event of the Professional Rodeo Cowboys Association (PRCA). The NFR showcases the talents of the PRCA’s top 15 money-winners in the season for each event. The NFR is held each year in the first full week of December, at the Thomas & Mack Center on the campus of the University of Nevada, Las Vegas in Paradise, Nevada, United States. (UNLV) and is aired live on The Cowboy Channel. Cowboy Christmas, a cowboy gift show, is held concurrent with the rodeo at the Las Vegas Convention Center.